An interesting name for an iPhone App, which unfortunately has nothing to do with dessert. But don’t let that put you off, Pudding Camera, the Apps full name is finally a camera app for iPhone worth downloading.

I have tried a number of photo / camera apps for iPhone but up until now have been pretty unimpressed. I fear the iPhone 3GS’ (no iPhone 4 here in Korea yet) paltry 3 megapixel camera is pretty crap as it is – adding Lomo effects and various other tweaks in apps like Adobe’s woefully inadequate Photoshop Mobile ended up degrading the quality of pictures even further.
Pudding Camera, on the other hand, offers 7 different film effects and 7 different camera / lens effects. On the film side you have your standard iPhone basic, Mono (black and white), Noir (adding that faded “I took a photo in 1972 and now its faded” look), Vintage Brown and Vintage Blue which pushes up the yellows and blues in the exposure, Vignetting (which is an effect cameramen generally try to avoid unless wanting it for effect), and Dazzel (overexposed look). Pretty standard, but here is the key and what I suspect leads to much better photos.
Rather than applying the filter before taking the snap, the effect (camera, film or both) is done in software after the image has been captured. (I stand to be corrected on this point, but the processing time between taking a picture and being able to view it can take some time if you have something process-intensive, say vignetting and fisheye effects.
On the camera effect side you have another 7 options, A “4 lens” “Motion” camera producing a 2×2 square of 4 images at 37mm equivalent, 4:3 image, and a “4 lens” (Linear) “motion” camera, producing a 4 cut 37mm equivalent, 1:3 image. Pudding again does something unique here, previous motion apps I have seen actually take a video (meaning you have to keep the phone still) and then slice up the action. Pudding takes 4 individual snaps and then joins them together:


and the results:


Another exceptional feature to Pudding Camera is the ability to change the exposure, with a difference of about 4 f stops

The viewfinder screen – unlike most camera apps you hold the iPhone in landscape mode. Controls from Left to right: Exposure control, Camera effect and film type. (In a nice touch the film is actually pictured “in” the camera), Sharing settings, album viewer and self portrait mode. The shutter button is on the far right.
Other camera effects include a fish eye lens which produces some good results:


As well as simple snapshot mode, and “Fantasy” mode which allows spot focus and blurs everything else – and may allow some interesting tilt shift effects – I will have to do some experimenting.
The only letdown in terms of camera effects is Panorama which is not actually panoramic (obviously you would need a different lens at the very least) instead it squishes the snapshot to a 1.85:1 ratio, its a bit of a cheat, to say the least, but in terms of panorama with the iPhone you would be better off taking a series of shots and putting them together with Auto stitch on the phone or with an application on your PC.
Pudding is built ostensibly by Paran, one of the also-ran Internet portals here in Korea, well behind Naver and Daum. But if you are a member of Paran, (good luck trying to join if you’re a foreigner) Pudding also gives you access to their cloud storage solutions in a fairly simple matter.
Pudding Camera is a neat app, put together by a developer who must have some experience in real photography, and who has taken a great deal of time to pay attention to the little things in the interface that make Pudding easy and fun to use and also look good on the iPhone. If I had an iPhone 4 with its decent camera, this would be one of the first apps I would download.
Pudding Camera is free from the Korean iTunes App Store.
Bimbo rating: ★★★★★