nanoomi

NS advertising is poised to hit the big time in Korea, with Koreans fast recognizing the potential of what today’s edaily is calling  ”one-man ads.”

An ideal time, then, for the appearance of a new, streamlined ad service called AdbyMe, which promises to make it easier for Korean firms (or anyone else) to create and distribute ads via SNS, primarily Facebook, Twitter and me2day.

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A couple of stories popped up on Naver search yesterday that suggest how much the ground has shifted beneath Cyworld’s feet, and the challenges it faces in regaining its mojo.

First, from edaily, comes this speculative report that Google’s recent change in CEO could have an intriguing impact on the country’s approach to Korea. Google’s relative failure in social media is widely believed to have been a key factor in the company’s recent decision to replace Eric Schmidt with Larry Page. And with Google co-founder Sergey Brin now reportedly devoting himself to fixing Google’s social strategy, the edaily piece surmises, not unreasonably, that Google’s big new SNS focus could be mobile.

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